A perfume can be chosen according to different criteria: for example according to the season, age or style. It is also possible to choose a perfume according to your personality. Based on a classification derived from a long study of customer behavior in relation to fragrance, four main categories of men and women can be identified: water, air, earth, fire.
This classification, which is the result of a long observation of diverse customers, makes it possible to find the correspondences between the fragrance and all the elements that make up the personality (sounds and tastes in terms of smell, taste, color, drinks, artists, fabric , environment, etc.).
Introduction: Let us make it clear that people cannot be limited to one category. Of course, people have multifaceted personalities. The groups described below are used for general definition:
Water: bright character
A person who belongs to the "water" category has a lively and bright personality. This person is very lively and full of ideas by nature. They love to laugh and sometimes have trouble channeling their boundless energy. They retain the spontaneity of their youth with an edge of humor and fun. This person often has a sporty appearance, knows how to impress and impose his ideas with great energy: they are rather straightforward, frank and unpretentious.
The main characteristics of this character are:
Sound: Loud and good
Scent: This personality loves perfumes with scents close to nature and more figurative scents. For example, fresh floral scents (women especially like lily of the valley, lilac, freesia, or peony), cut grass, juicy fruits, and citrus are their favorite scents. This group of people may like aromatic herbs, green and herbal notes, or fresh woody notes like vetiver, Nouvelle Fraîcheur, or even marine scents and cool feminine fragrances .
Drinks: Their favorite drinks are fresh fruit juices, lemonades, and lemon-infused sparkling water. At night, they will especially enjoy cocktails such as Mojitos, Caipirinha, Gin Tonic and Champagne! In general, this personality type appreciates tea more than coffee.
Tastes: This person likes everything fresh and healthy. They can be vegan, enjoy salads, fresh fruits and Italian food. In short, they like simple cooking with creativity.
Colors: They prefer very bright, shiny and fresh colors (coral, orange, apricot, light pink, canary yellow and raw green).
Fabrics: A person with the element of water likes light and even airy textiles and natural fabrics such as cotton, linen, stretch fabrics and jeans.
Animal: If they were to be an animal, this person would definitely be a dog, horse or pony.
Interior spaces: They are attracted to floral themes, pure white colors or very bright colors (especially for men). The main room of these women is the bedroom (the main color and style of the furniture in her bedroom is very representative of her personality). For men, bedroom aesthetics are generally less important.
Outdoor spaces: They enjoy picnics on the lawn, riding bicycles, groups of friends, music, and dancing.
Their dream weekend: A picnic with friends out on the town.
Choosing a perfume based on the character of "water"
As far as perfume is concerned, women belonging to the "water" category appreciate the following:
Citrus / Hesperides perfumes such as classic or modern cologne and Eaux fraiches
Green or aromatic perfumes
Fresh floral fragrances
As for men, they are more attracted to:
The face of novel Fraishor
Fragrant, fougere and fresh woods
In the Sylvaine Delacourte fragrance collection, here are the fragrances you might like: Dovana, Smeraldo, Oranzo and Oscarine.
"Air": a very feminine character
The personality belonging to the "air" category is very feminine. This category of people has a natural authority, which is explained by its relatively conservative nature. With their relatively motherly personality, they reflect an image of gentleness, sensitivity, modesty and dreaminess. On the other hand, this group has a bit of an artistic personality. However, behind this outward gentleness lies great strength and real determination. Men of this category recognize their femininity and tend to look for perfumes with a special taste of sweetness.
The main characteristics of this character are as follows:
Sound: moderated and medium.
Scents: Women will love the smell of rice powder, talcum powder and delicate and powdery flowers (such as iris, violet, mimosa and peony) and sweet feminine perfumes . As for men, they prefer soft woods like sandalwood.
Drinks: This character likes to drink soft orange blossom tea, jasmine or green tea. They also welcome fresh juices. In the evenings, they mostly choose champagne and gin cocktails, and they can also enjoy cocktails such as mojitos.
Tastes: This category of people are more interested in light foods such as salads, simple dishes and fish (instead of meat) and enjoy eating light desserts.
Favorite colors: pastel colors, pale shades of blue or pink, beige and pale green.
Fabric: Their favorite fabrics are silk, taffeta, lace and cashmere. In general, they appreciate anything overly feminine. Men will love soft, cocooned fabrics.
Animals: Cats and birds are the animals that this character identifies with the most.
Interior spaces: This type of personality has a pastel-colored bedroom and a stylish interior in a classic style. They can welcome antique furniture and light woods, as well as a warm and family atmosphere (with light carpets and pastel colors). Their living space is very cozy and pleasant: decorative details such as beautifully arranged tables are very important.
Outer Spaces: These characters like to travel to coastal cities, or cities where it is possible to discover and experience new things.
Their dream weekend: a walk on the beach at the end of the day (these guys really enjoy the sea).
Choosing a perfume based on the character of "air"
"Air" personalities appreciate soft fragrances such as semi-oriental or sunny fragrances. Lilylang and Vanori by Sylvaine Delacourte are fragrances that women like. Women's bitter perfumes are also welcomed by these people.
As for men, they especially like soft woody fragrances, or even fragrances that are slightly floral or contain mild spices.
The perfumes Florentina, Olyssia, Osiris, Virgile and Vahina by Sylvaine Delacourte suit them very well.
"Soil": a calm and genuine personality
Characters integrated into the "Earth" category are calm and thoughtful by nature. They are determined yet authentic (their honesty may surprise you). They welcome friendly relationships.
These women sometimes show an androgynous side and dream of becoming a great adventurer. He is not very into fashion and independently has his own style. These characters are often business leaders, attracted to politics and seek the scent of a "leader". Refined scents such as chypre, woody, leathery and spicy are their favorite scents.
Here are the main characteristics that distinguish these people:
Sound: very low and modulated.
Smells: This person likes forest smells like wood, moss, mushrooms, green grass and fire. They are not very attracted to floral or sweet scents.
Tastes: These characters prefer savory foods and generally appreciate spices. They can enjoy classic dishes or dishes with sauces and spices as well as meat.
Favorite drinks: Coffee, unique teas such as smoked tea.
Favorite Colors: Shades of color around Earth (all greens including earthy greens, deep oranges, coppers, and beiges).
Fabrics: They are attracted to anything that is original and unique. They seek rarity and elitism. They like leather, suede, cotton and linen.
Animal: Horse is their favorite animal.
Interior spaces: This personality type welcomes warm colors, dark woods and exotic spaces in their living spaces. These characters love antiques, rustic looks, any type of wood, fireplaces, and can be attracted to anything with exotic aspects such as Japanese environments as well as objects found during travels to faraway countries.
Outdoor spaces: This person likes to be outdoors, in contact with the earth, in forests or Japanese gardens.
Their dream weekend: An ideal excursion would be a weekend in Solon, in a castle, sitting on a Chesterfield sofa reading a book in front of the fire.
